★Audience Analysis - who are they? And what are their hot buttons?★
*"hot button" means something that elicits a strong emotional response or reaction.
Source: Excerpt from the attached file.
The file "Tips for Giving Great Presentations" was sent to me last night by Garry, an expert of global communications.
He has been famous for his great presentations.
He was an executive director at a global IT company when I first met him about 10 years ago.
He was born in Australia, grew up in U.S. and Singapore, got education in Australia and worked in several different countries including Japan, Russia, Germany and China. Now he lives in Hong Kong with his wife (Native Chinese) after his retirement.
He also teaches MBA program in Australia as a visiting professor.
I got the permission from him to share the information with you, so please feel free to share it with anyone who needs it.
---------- Forwarded message ----------
Hi Miwako,
You might find this useful.
I actually prepared this for my daughters.
Best wishes.
Garry
Tips for Giving Great Presentations
Structure
l Use multiple colors on your charts (the brain works on differences not sameness)
l Each presentation has a Beginning, Middle and End (every good story has this)
The ‘Tell them” Outline (as you see every night on TV news)
l Beginning – tell them what you are going to say eg today, let me tell you about …
l Middle
l End －tell them what you said eg to recap, today I told you about ….
The Short Presentation Outline
l Opening (open the loop)
l Agenda (areas to be covered that bring the topic to life)
l Body (cover each area)
l Summary (the key ideas that you want the audience to remember and take away - do not repeat the content)
l Conclusion (close the loop)
Steps for Creating the Presentation
1. Audience Analysis – who are they? And what are their hot buttons
2. Set the Objective – what do you want the Audience to think, feel and do as a result of this presentation
3. Collect information
4. Structure the presentation
5. Choose visual aid(s)
6. Edit - put on the Audience hat; check against the Audience Analysis
7. Rehearsal
8. Do it!
Delivery Skills – Eye Contact
l For the whole time you speak, make sure you look someone in the eyes
l Gazing up or down or at no-one shows disinterest
l Follow the ‘one thought, one person’ principle eg if you are saying ‘I am always positive, truthful and helping others’ -you could switch eye contact for each of positive, truthful, helping thoughts - you could also look at one person for two of the thoughts and switch to another for the last thought etc
l Decision makers should get 60% of the eye contact, influencers 20% and everyone else 20%
l Target your eyes at the person most interested in the thought eg if you are talking about a financial matter, you might look at the CFO
l Eye contact also affects your voice -the brain will create more modulation in your voice as you make eye contact, otherwise your voice tends to slip into monotone (boring)
Delivery Skills (Gesturing)
l There are 3 ranges of gesturing – conservative (moving hands about the width of a volley ball, moderate (moving hands about the width of a beach ball) and dynamic (moving hands expansively like a hot air balloon)
l Use conservative for one on one or one on a few, moderate for a conference room, dynamic for a theatre
l Use hands at the right time to emphasize eg numbering some points 1, 2, 3, saying the stock market will fall you might show a falling movement with both hands etc -do not gesture for the sake of it or without any synchronization with thoughts
l Do not hold your hands in the ‘fig leaf’ area – the whole Audience will look there while you speak
Delivery Skills (Voice)
l There are three volume ranges – audible whisper, normal tone, loud -using a variety in a speech captures audience attention
l Can also use a range of Notes so you don’t sound monotone and put everyone to sleep
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